Corporate Culture
Interpreting Bailian's core culture and brand strength
Corporate Vision
Make consumers like us more
Brand Proposition
Enjoy a wonderful life
Corporate Mission
Leading the consumption era, innovating customer experience and creating employee value, and striving to optimize and strengthen a core and three pillar commercial industry group
Organizational Philosophy
Deepen the construction of learning-oriented organizations, efficiency-driven teams, and value-focused employees
Build a market-oriented, digitalized, professional, and international organization with excellent corporate culture and strong management system
Corporate Values
Learn to innovate, tackle challenges with responsibility, be energetic and efficient, work in unity and collaboration, and maintain integrity and transparency
